Let’s say a cosmetics brand is looking to promote eye makeup using creator marketing. The brand partners with a few big names in beauty with sizable followings. They create Instagram content that’s on-brand and polished—but it doesn’t gain much traction. What went wrong? One word: algorithms. Social algorithms are mathematical rules that platforms use to[...] Learn More
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The metaverse has become an imaginative testing ground for online gaming, social media, and virtual and augmented reality. But as an emerging and largely unexplored medium, there’s a growing opportunity for brands to jump into the metaverse, too. With the metaverse market expected to continue skyrocketing in size and value—research predicts its value of $500[...] Learn More
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¡YA ES HORA! That’s right, it’s time to honor and celebrate Hispanic culture! In this month’s guide we highlight some of the latest and greatest Latin content—including tunes! We’ve also got you covered on all the upcoming releases and buzziest shows!
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The biggest industry news and key takeaways across TV & film in August and what it all means for brands trying to reach and engage audiences worldwide.
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It’s that time of year again. Kids across the country are gearing up for the end of summer break. From offering limited-time deals on school supplies and tech accessories, to partnering with student creators and jumping on the #studytok trend, brands haven’t pulled any punches in their back-to-school marketing. But there’s more to the season[...] Learn More
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In search of real ROI, marketers are considering traditional digital ads a thing of the past
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In the world of influencer marketing, creative AI can aid both sides of the industry by enabling brands to reach their audiences while giving creators the freedom to focus on their craft. The result? Productive brand-creator relationships that generate more impactful content, driving better engagement and conversions across the board.
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See the Top 10 in streaming TV series, streaming original TV series, streaming films, and music videos on YouTube from July 2022.
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Marketers have their choice of options when looking to appear front-and-center in video entertainment, whether that’s through buying ads on streaming services or getting their brands placed inside a series as product integrations. Here’s an idea: why not try both? Using both in-show product placements alongside traditional 30-second ads may be the best way to[...] Learn More
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AI connects brand marketers and creators at scale, identifying potential relationships built on authenticity, intersectionality, and relevance.
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Traditional TV product placement takes months or even years to plan and execute. But with advancements in digital effects, almost anything is on the table—and Amazon is taking that sentiment literally. During its NewFronts presentation in May, Amazon showcased an example of M&M’s digitally appearing on a table in an episode of Prime Video’s series[...] Learn More
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