A new official partnership between industry powerhouses promises a far more integrated future for integrated branded entertainment. Sector leader Branded Entertainment Network (BEN) has struck a deal with the Producers Guild of America (PGA) to, in its words, “access integration opportunities across film, television and new media from some of the most prolific producers in entertainment.” But[...] Learn More
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Branded Entertainment Network (BEN) has formed a partnership with the Producers Guild of America (PGA) which will provide BEN Clients with brand integration opportunities in film, television and new media. By year’s end, BEN will have managed 5,000 brand integrations. PGA National Executive Director Vance Van Petten added, “For Producers trying to navigate and fund[...] Learn More
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Social-media influencers are the hottest trend to hit advertising in the last few years. According to a recent Ipsos study, 95% of branding professionals believe it is important for brands to engage with digital influencers. Unlike a solo commercial that comes from a production studio or media agency, each content creator is his or her[...] Learn More
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The digital age is transforming the very nature of advertising and the playing field of how brands and influencers can and should work together. Influencers from YouTube, Snapchat, Instagram and other digital platforms are no longer being used to just fill leftover year-end advertising budgets or to create hasty one-off projects. This creates a market[...] Learn More
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A series of interviews hosted by BEN and Campaign during our time at Cannes Lions.
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Rebranding signals transformation of the company and its focus on empowering advertising with integration opportunities into the world’s most premium entertainment content.
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A perspective piece on the Art of Storytelling written by Caressa Douglas, VP of Brand Integration
Read MoreModern Slavery BEN UK Group Ltd MODERN SLAVERY STATEMENT BEN is a global marketing services business working across a wide variety of industry sectors with a strategy focused on winning new business and starting new businesses. We do not tolerate slavery or human trafficking in our organisation or in our supply chain and are committed[...] Learn More
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