What Does a Successful Micro-Creator Strategy Look Like?
With higher engagement and conversion rates than larger creators, micro-creator strategy can help brands increase conversions and tap into passionate online communities.
Read MoreWith higher engagement and conversion rates than larger creators, micro-creator strategy can help brands increase conversions and tap into passionate online communities.
Read MoreDriven by a new wave of stay-at-home tech that emerged during the pandemic—spanning health and wellness, to work and entertainment—the tech industry has ballooned over the last several years. Now more than ever, opportunity is ripe for tech companies in creator marketing.
Read MoreAs the online retail space gets more crowded, brands are leaning on creators to expand their digital footprint and reach new audiences.
Read MoreThe holidays are finally here, and to kick things off we’ve got the classics, must-watches, and new premieres during this magical time. Bundle up in something cozy and get to watching!
Read MoreLearn more about some of the gaming industry’s top creators. A new brand partnership in this massive and dedicated community could be your next big opportunity.
Read MoreTo catch (and hold) their audience’s attention in an oversaturated market, CPG companies are leaning on unique creator voices to establish a strong brand identity.
Read MoreBEN connected with Schick Edgewell Personal Care's Head of Marketing, Anthony Pietrini, to talk leading in the digital-first world and leveraging entertainment to engage consumers.
Read MoreSee the Top 10 in streaming TV series, streaming original TV series, streaming films, and music videos on YouTube from October 2022.
Read MoreYou’ve probably already seen Christmas decorations on shelves at your local store. Believe it or not, national retailers started rolling out end-of-year holiday items and Black Friday and Cyber Monday deals as early as October this year. With holiday shopping and festivities kicking off earlier than ever, marketers are already in the midst of planning[...] Learn More
Read MoreCollaborating with creators is now table-stakes for brands: 90% of them believe working with creators in some capacity is a critical part of their marketing strategy. But there’s more than one way to do it, including affiliate marketing and creator partnerships. In a creator partnership model, brands pay creators a flat fee or per post,[...] Learn More
Read MoreFrom Nike partnering with civil rights icon Colin Kaepernick to Victoria’s Secret’s recent pro-women rebrand, companies are no longer staying silent on issues that matter. And with good reason: Consumers are more socially conscious than ever before. Nearly 60% of Americans believe brands should take a public stance on social justice, racial discrimination, and environmental[...] Learn More
Read MoreThere’s still THYME to get ahead of the CARVE for Thanksgiving with these titles! This month’s guide is STUFFED with must-watch series and hot new releases so you’ll be all set to show off your incredible taste to family and friends—just don’t forget the GBC.
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