Hybrid model of top-tier content integrations delivers 16.7 million impressions for Cheerios.
The Challenge
Cheerios tasked Branded Entertainment Network with developing a campaign that increased exposure of the Cheerios brand in non-ad supported content such as streaming and feature film.
The Solution
BEN worked to educate content creators about the Cheerios product line and coordinated with the brand’s priority productions to create hero moments in properties such as Fuller House and Dead to Me on Netflix.
The Results
The brand fully embraced BEN’s hybrid model, targeting integrations in top tier content and newer, unproven properties like Northern Rescue on Netflix. This allowed them to maximize their investment and reach, generating a well-rounded campaign that delivered 16.7 million impressions via 14 premium/prominent Cheerios placements across streaming platform shows.
