Case Study at a Glance
BlendJet, the pioneer of the original portable blender, is the fastest-growing blender brand in the world on a mission to make the healthy choice the most convenient choice for all.
Strategic partner in building influencer marketing campaigns that perfectly match company goals and budget.
Thorough testing and optimization to drive consistent ROI across campaigns
Grow BlendJet’s audience and increase sales, targeting key demographics identified by BEN’s AI platform.
Design custom campaigns to support product launches.
Leverage BEN’s strategic expertise and creator network to continue to reach new, engaged audiences on an ongoing basis.
Mixing it Up to Reach
The BlendJet 2 helps people live longer, healthier lives by making healthy options more convenient, cost-effective, and fun—anytime, anywhere. To grow its audience and boost sales, Blendjet invested in influencer marketing to target a fitness audience—the natural match for the brand’s health and wellness mission. BlendJet tapped BEN to build and execute the campaign.
When BEN kicked off its testing and optimizing period, however, the team made a critical discovery in the process: interest in BlendJet was much wider than the fitness community. In fact, the most engagement on Instagram Stories was actually coming from lifestyle and family creators who were using the product at home in their kitchen.
From the testing phase, BEN built out a campaign model that would scale to meet BlendJet’s growth targets, adjusting the verticals, talking points, and mentions based on what was performing best. As a smaller startup company, BlendJet had a strict customer acquisition cost target. BEN’s initial campaign was able to outperform that target by the second month of the campaign. This proven ROI spurred BlendJet to increase its influencer marketing budget by 500%.