Proximo Spirits is a global icon among spirt brands, perhaps best known for distributing Jose Cuervo — the world’s top-selling tequila. Proximo came to BEN for integration opportunities in pop culture content that would drive KPIs specific to the many brands in its portfolio. The campaign delivered on all of these by generating awareness and relevancy while creating desire for their products as part of authentic moments in entertainment. BEN worked with content partners across late-night, music, and streaming-TV spaces to identify organic on-screen moments perfect for reaching and engaging Proximo’s global audience.