Case Study

Product Placement

Vrbo is a growing leader in the online vacation rental marketplace, helping travelers book private-owned properties all over the world. Vrbo wanted to increase brand awareness and its global footprint by integrating into family-centric moments of “togetherness” inside content spanning all entertainment verticals. BEN aligned the brand with authentic family storylines in streaming, linear, and film content finding moments where groups were booking vacation destinations to spend time together. Product integrations increased brand awareness by showcasing vacation rental offerings to their target demographic which increased several brand KPIs.

unaided brand

felt Vrbo is “good for
traveling with friends & family”

brand consideration

Ready to Get Started?

Talk to BEN’s Influencer Marketing and Product Placement teams about how we can help you achieve your brand goals.
Media & Press
For all media & press inquiries please visit our press page.