Beyond TV Advertising
5 ways brands can enter the stream via product integration and authentic storytelling via streaming TV, film, and influencer marketing.
Read MoreNews & Insights
Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
Insight
Getting to the Heart of European Digital Influencer
Branded Entertainment Network was invited to speak at Vidcon EU.
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Time to Tune into Entertainment Advertising
BEN CMO, Greg Isaacs, on tuning out of traditional advertising and tuning into entertainment advertising.
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Influencer Marketing in 3 Easy Steps
Matthew Nielsen from Influencive taps into BEN's Ricky Ray Butler for tricks of the trade and tips for influencers looking to make it big.
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Lessons for Influencer Marketing from Vine Closing
We get influencer insight on Vine's closure in order to learn future lessons on social media.
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2017’s Top Integrations
2017's most memorable top brand and product integrations from our expert, SVP of Content, Caressa Douglas.
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The Age of Crossover Talent
The democratization of content has led to a new age of celebrity. Influencers will soon become celebrities and celebrities influencers.
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The Future of Advertising is 360 Integration Campaigns
As content becomes more premium across multiple platforms, it’s essential for brands to find ways to stay connected with their audiences.
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Super Bowl LI is All About Doing It Live
This year, the Super Bowl is all about the live experience. From Mars’ first live commercial for its Snickers brand to Hyundai at Houston’s NRG Stadium.
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Executing Global Influencer Campaigns
Unlike traditional media, social media is not bound by geographical barriers and is, therefore, capable of reaching a much bigger audience than most other forms of advertising.
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It Takes More Than A Platform to Date Influencers
Influencer marketing exploded in 2016, showing a true disruption and a irrefutable need for this tactic. However, the space is more complex than it seems.
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Talk to BEN’s Influencer Marketing and Product Placement teams about how we can help you achieve your brand goals.