• A growing number of studies show that in-content integrations deliver results while improving the viewer experience
• The latest example of the long-tail value of entertainment comes from the renewed success of Kate Bush’s 1985 hit
• Accounting for nearly 19% of the U.S. population, Hispanics are a highly desirable target audience; Outlets are looking to reach these consumers in new ways
• Following in Netflix’s footsteps, Amazon’s sizable investment in content produced in the U.K. adds to the already huge opportunity for brands active in this market to target global viewers through quality British content
• All content is streaming content, and streaming platforms are increasingly available nearly everywhere; Brands that make the investment to get inside hits can create moments that will engage a global audience
In-Content Ads Are Having a Moment—Brands Need to Invest Smart
An Adweek article (by BEN’s own Erin Schmidt) highlighted how to message and measure integrations following this year’s NewFronts and Upfronts. Nearly every presentation at this year’s NewFronts spent more time on ways for marketers to get inside the content than on the 30-second spots that surround it. And at this year’s Upfronts, the emphasis shifted from the industry’s typical cavalcade of Fall show sizzle reels to detailed discussions of shoppable moments within TV content. — READ MORE
Kate Bush’s ‘Running Up That Hill’ Sets Three Chart Records
The power of television compels you. Kate Bush has now broken three UK chart records by hitting #1. ‘Running Up That Hill’ was #4 in the U.S. on the Billboard Hot 100 singles chart, and Bush’s 1985 LP Hounds of Love topped the Billboard Catalog Albums chart. In the UK, Bush is now the oldest woman to top the singles chart, and her achievement of doing so after 37 years is the longest time a song has taken to get to No 1. The new success is all thanks to the May 27 season premiere of Stranger Things. — READ MORE
Adsmovil Launches Latino-Targeted Streaming Platform Nuestra.TV
International mobile advertising and digital media company Adsmovil is launching Nuestra.TV, an ad-supported video on-demand service targeting Hispanic audiences in the U.S. Nuestra.TV comprises more than 40 channels and over 15,000 hours of content “reflecting the full breadth and diversity of the Hispanic population.” — READ MORE
Amazon Prime Video Invested $1.2 Billion in U.K. TV, Movies, Live Sport
Amazon Prime Video has invested more than £1 billion ($1.2 billion) in British television, films and live sport over the last few years. That includes U.K. Amazon Originals such as “Clarkson’s Farm” and co-productions in series including “The Outlaws” and “A Very English Scandal”, both co-produced with the BBC. The streamer is also set to bring the second season of the upcoming “Lord of the Rings” series “The Rings of Power” to shoot in the U.K. this year. Amazon has also taken a long-term lease at Shepperton Studios. — READ MORE
Disney+ Sets 60-Country Launch Across Europe, Africa and West Asia
Disney+ is now available in 42 new countries and 11 new territories following the launch in Greece and Turkey, as well as countries in Central and Eastern Europe including Poland, Romania, Hungary, Czech Republic and Croatia. Those launches followed the arrival of the service in South Africa in May and across West Asia and North Africa in early June. Disney+ launched in Israel on June 16, making the service available in 60 countries across Europe, West Asia and Africa. — READ MORE
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