BEN Group Closes H1 2022 With Continued Growth, Client Expansion, and AI Patents and Breakthroughs
The Company Continues to Hit Major Business Milestones, Drive Innovative Solutions for its Clients, and Expand Offerings and Teams Worldwide
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Get fresh insights from our team of industry veterans and experienced brand partners on the latest trends and best practices for influencer marketing and product placement.
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Scale Your Influencer Marketing Campaign With a Performance-Driven Strategy
With 73% of brands operating influencer marketing programs today, increasing visibility into campaign performance has become top of mind for marketers. Rather than just a brand-building opportunity, marketers are looking for their influencer investments to drive real conversions.
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Back to School Watch Guide
Retire your passport, unpack your suitcase, and prepare your bookbag and lunch because school is almost in session! Look at this month’s entertainment guide and get up to speed on theatrical and streaming releases you can’t miss in August. Or take a trip down memory lane with these back-to-school favorites.
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‘What to Know’ in Entertainment from July: Product Placement Newsletter
The biggest industry news and key takeaways across TV & film in July and what it all means for brands trying to reach and engage audiences worldwide.
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Meet Marcela Marañon, the First Latina Wheelchair User to Climb Mt. Kilimanjaro
When a car accident in 2002 rendered her an amputee paralyzed from the waist down, Marcela Marañon struggled to come to terms with her disability. But despite the challenges that came with this life-altering experience, Marcela eventually blossomed into an outspoken advocate, posting on platforms like Instagram, Facebook, and TikTok to share inspiring messages about her life as a wheelchair user.
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How Brands Can Make Pride Last All Year Long
With more access to information than ever, today’s consumers approach brands with a significant degree of skepticism—in fact, a 2021 survey found that 71% of consumers had little faith that brands would deliver on their promises. And while consumers expect brands to take a stand on social issues, they’re also quick to call them out when they feel a brand’s messaging rings hollow.
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Streaming’s Top Content: June 2022
See the Top 10 in streaming TV series, streaming original TV series, streaming films, and music videos on YouTube from June 2022.
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Summer Travel Watch Guide
Summer travel is here. Whether you’re looking for the perfect in-flight entertainment or in search of new singles for your road trip playlist, we’ve got you covered with this guide for July!
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‘What to Know’ in Entertainment from June: BEN Product Placement Newsletter
The biggest industry news and key takeaways across TV & film in June and what it all means for brands trying to reach and engage audiences worldwide.
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Anatomy of a Product Placement
Refrigerators aren’t movie stars, but they can pose a particular problem when they have a cameo onscreen. When Larry David casually opens the door in “Curb Your Enthusiasm,” those shelves need to be full of food and drink, and each one of those items is likely to have a brand: Perrier sparkling water, Pacific chicken[...] Learn More
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