What Brands Should Expect in Entertainment this Year
From musicals to global hits, advertisers have more entertainment options than ever before. However, the amount has made choosing partnerships harder.
Read MoreFrom musicals to global hits, advertisers have more entertainment options than ever before. However, the amount has made choosing partnerships harder.
Read MoreBest Practices for Influencers looking to Partner with Brands
Read MoreA new official partnership between industry powerhouses promises a far more integrated future for integrated branded entertainment. Sector leader Branded Entertainment Network (BEN) has struck a deal with the Producers Guild of America (PGA) to, in its words, “access integration opportunities across film, television and new media from some of the most prolific producers in entertainment.” But[...] Learn More
Read MoreSocial-media influencers are the hottest trend to hit advertising in the last few years. According to a recent Ipsos study, 95% of branding professionals believe it is important for brands to engage with digital influencers. Unlike a solo commercial that comes from a production studio or media agency, each content creator is his or her[...] Learn More
Read MoreThe digital age is transforming the very nature of advertising and the playing field of how brands and influencers can and should work together. Influencers from YouTube, Snapchat, Instagram and other digital platforms are no longer being used to just fill leftover year-end advertising budgets or to create hasty one-off projects. This creates a market[...] Learn More
Read MoreA series of interviews hosted by BEN and Campaign during our time at Cannes Lions.
Read MoreA perspective piece on the Art of Storytelling written by Caressa Douglas, VP of Brand Integration
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