Insight Archives

By Michael Bertolina 01/19/2017

What Brands Should Expect in Entertainment this Year

From musicals to global hits, advertisers have more entertainment options than ever before. However, the amount has made choosing partnerships harder.

By Ricky Ray Butler 12/29/2016

Top 4 Tips When Working with Brands

Best Practices for Influencers looking to Partner with Brands

12/05/2016

Product Placement Integration

A new official partnership between industry powerhouses promises a far more integrated future for integrated branded entertainment. Sector leader Branded Entertainment Network (BEN) has struck a deal with the Producers Guild of America (PGA) to, in its words, “access integration opportunities across film, television and new media from some of the most prolific producers in entertainment.” But[...] Learn More

By Ricky Ray Butler 10/13/2016

4 Rules to Working with Influencers

Social-media influencers are the hottest trend to hit advertising in the last few years. According to a recent Ipsos study, 95% of branding professionals believe it is important for brands to engage with digital influencers. Unlike a solo commercial that comes from a production studio or media agency, each content creator is his or her[...] Learn More

09/30/2016

The Future of TV is Digital Influencers

The digital age is transforming the very nature of advertising and the playing field of how brands and influencers can and should work together. Influencers from YouTube, Snapchat, Instagram and other digital platforms are no longer being used to just fill leftover year-end advertising budgets or to create hasty one-off projects. This creates a market[...] Learn More